RESUME
EXPERIENCE
JOAN SHEPP - Philadelphia’s only Luxury Fashion Concept Store
MARKETING MANAGER AND LEAD PHOTOGRPAHER
Current position
Manage the Joan Shepp Web Team including the E-Commerce Coordinator and Marketing Intern
Graphic Designer: Create and brainstorm new concepts for Joan Shepp events, their website, and email campaigns that align with their brand
Photographer: Photograph and edit content for the Joan Shepp product galleries, pages, social media, and advertisements
Marketing Director: Create, plan, and execute Joan Shepp social media, advertising, and email campaigns; develop social media content calendar; stay up to date on social media trends
Demonstrates my strong knowledge of design, photography, and videography on a variety of projects, while also managing a team. Additionally, work on a variety of complex projects at once - while still delivering quality outcomes that reflect the brand in a creative, and luxury light.
GINA ZO LLC, CREATOR, DESIGNER, AND CONTENT WRITER
January 2019 - Present
Create new social media marketing concepts
Design and edit web pages for the Gina Zo site
Create marketing campaigns to launch products including Influencer outreach on Instagram, Facebook, and Youtube
Analyze site and social analytics on Squarespace to pivot copy
Demonstrates my ability to be consumer-focused and data-driven
NYFW 2019: IMG FOCUS + MADI ATKINS, PHOTOGRAPHER AND SOCIAL MEDIA DESIGNER
September 2019 and February 2020
Photographed runway shows and BTS at Spring Studios
Handled designing all social media content for the IMG Focus Instagram for Feb. 2020 (from concept to creation)
Assisted in developing a schedule for NYFW
Communicated with industry professionals to ensure all content was up to date with the proper credits
Demonstrates my ability to work on a variety of projects at once in a fast paced environment that is deadline driven
JAMES MADISON UNIVERSITY PANHELLENIC COUNCIL, VIDEOGRAPHER AND PHOTOGRAPHER
April 2019 - September 2019
Conceptualized, filmed, and edited a 2-minute promotional video and a wrap-up video
Photographed and retouched the Executive headshots
Planned, filmed, and edited a recruitment video, highlighting the two weekends of sorority recruitment at James Madison University
MADI ATKINS CREATIVE INTERN
December 2018 - May 2019
Filmed backstage and runway show for the Amsale Bridal Collection
Created selects of the best footage from 4 runway shows
Success indicator: produced and edited a 2-minute video from the show
Retouched photos from fashion campaigns
Chose selects from video-shoots and photoshoots
KOI-FLY CREATIVE, MARKETING INTERN AND CREATIVE PRODUCER
June 2019 - August 16th, 2019
Developed a creative concept for a branded piece for a non-profit client
Managed the overall production from start to finish, including BTS and 3 interviews
Directed and assistant produced the branded piece created for the non-profit client
Handled all interactions with the client on a day-to-day basis
MASTERYBYMAL, COPYWRITER
January 2019 - March 2019
Created engaging copy for MasterybyMal.com, a digital marketing teaching platform
Assisted in designing the layout of the site pages based on User Experience
GINA ZO MUSIC TOURING MUSICIAN
2015 - 2018
Season 10 contestant on NBC’s The Voice
Conceptualized and directed all music video content
Managed Gina Zo live events from start to finish including pitching to venues, creating stage concepts, organizing set lists, budgeting and time management
Managed a team of musicians and developed relationships with music industry leaders
Managed social media strategy and developed this into the Gina Zo brand
SKILLS
RELEVANT SKILLS
Graphic Design: Color theory, typography, layout, composition
Print and digital design
Print production knowledge
Photography and videography
Retouching and video editing
Content strategy and creation
Copywriting and copyediting
Brainstorming strategy
Storytelling
GIF creation
Digital and print marketing
Budgeting and time management
Content creation for social media platforms including Instagram, Youtube and Facebook
SOFTWARE
Photography: Adobe Photoshop, Lightroom
Graphic Design: InDesign, Illustrator
Videography: Adobe Premiere and iMovie
Sony and Canon models for photography and film
Squarespace and Wordpress for web design
PROFESSIONAL SKILLS
Independent
Creative thinker
Team player
Great communicator
Public speaking
Avid and quick learner
Strong attention to detail
Thrives in a fast-paced work environment
LEADERSHIP POSITIONS
Sigma Kappa
VP of Philanthropic Service 2018 - 2019
Sisterhood Chairman 2017 - 2018
T-shirt Chairman 2016 - 2017
Pancreatic Cancer Research Advocate
EDUCATION
JAMES MADISON UNIVERSITY, HARRISONBURG, VA
B.S. MEDIA ARTS AND DESIGN: Creative Advertising
Advertising Club: Video Director in 2019
Other background knowledge in: Music Industry and the Fine Arts
SCANDINAVIAN DESIGN STUDY ABROAD IN STOCKHOLM, SWEDEN
May 2019 - June 2019 in Stockholm, Sweden
Attended lectures/meet & greets with Swedish designers including a design lecture at the IKEA HQ in Stockholm
Assisted in the creation of our final exhibition
LINKEDIN LEARNING CERTIFICATIONS
UX: Prototyping
Web Development Foundations: Web Technologies
User Experience for Web Designers
Storytelling for Designers