COPYWRITING
Joan Shepp: Postcard
In my current position, I am responsible for doing a wide variety of work that includes copywriting, content creation, photography, and graphic design. For this project, I wanted to create a new marketing initiative. This postcard would be handed out to customers so that they can send a note to their friend for Women’s Month!
My Perfect Day Journal Product Launch
Above is some of my Instagram Stories for my journal launch a few weeks ago. I wanted the customer to really understand the journal and to feel like they were prepared for the launch! This lead me to a successful launch of selling over half of my stock in just the first week!
Gina Zo
For the last year I have developed a site that takes my readers through the journey of becoming a creative. We focus in on personal development, fashion, career, and photography. To read some of my favorite pieces, click below!
How do I keep personal career goals as I go through college?
Mastery By Mal
About the work:
I was approached by Mastery by Mal after using the their Instagram growth program. They send out an email to all of their clients looking for a copywriter. Using my tools from my copywriting course at James Madison University, I was able to craft and assist in rebranding the company. Although, this was my first paid copywriting job, I knew that the skills I had acquired in college made me a great candidate.
My steps to completing the work:
Interview Mallory and Logan, the founders of the company.
Analyze the existing content on each page of the website.
Come up with a strategy for the content and create a creative brief.
Check in weekly with the founders.
Assist in design by offering suggestions for the copy.
Complete the copy.